by Bryan B.S.
10 Jul 18
You have a betting site that looks great, has the best betting options and features of the market. You also have the support of an excellent Pay Per Head company that provides a full staff of customer service agents to serve all players 24 hours a day, 7 days a week.
At first glance, it seems that with this is enough to be a successful bookie, the problem is, there is very important question yet to be answered: How are you going to tie players to your betting site? Answering this question can be complicated if you do not have some kind of marketing experience since the key to a successful betting site is online marketing.
This is why we want to help bookies who do not have deep knowledge of marketing, sharing one of the secret weapons of the most successful bookies in the industry, it is blogging.
Blogging refers to the activity of managing and publishing periodically in an online blog. This activity does not require great technical knowledge and can be done by almost anyone.
Some of the reasons why the blog is such an effective tool for bookies are:
Improves the business image: Having a sports blog or betting tips related to our betting site, makes our business look more professional and legitimate, which increases the confidence of potential customers.
It makes you more relevant: The content of the blog helps to increase the positioning in search engines such as Google since these assign a level of relevance to the sites depending on the quality of the content and their use of keywords. Having a better position means that people will find your betting site easily.
The content is good bait: Bettors are eager to obtain information that allows them to make better betting decisions and they spend many hours on the internet looking for that information from various sources. With a blog, you can be the provider of that information and directly direct potential players to bet on your betting site.
With a blog that has quality content relevant to potential players, bookies can grow their betting business faster.