by Bryan B.S.
28 Jun 18
The betting business is one of the most technologically advanced, thanks to the pay per head providers, the bookies today have features such as call centers 24 hours, live chats within the betting sites, mobile applications for Live betting and a complete set of tools that allows you to manage your business from anywhere in the world.
But something that has not changed in the betting industry in spite of all these technological advances is that the bookies that have more success are those that become the face of their business and do a hard job of public relations to find new customers.
Formerly the bookies had to earn the confidence of their players to be able to have a lucrative business, they had to forge a name with hard work, maintaining an unblemished reputation and doing a lot of public relations work to spread the voice about their betting business. With the new technological tools bookies can acquire players without the need to do a work of public relations, however, it is demonstrated that the bookies that are more successful are those who spend time doing this task.
Doing a public relations job for your betting site is not very complicated and can even be fun. The first thing to do is go out and visit places where there are potential bettors such as casinos, horse tracks, sports bars, etc. When visiting these places the bookies can get in direct contact with the potential players and in an informal environment and discreetly make a pitch for their betting site.
By having a face-to-face interaction, stronger bonds of trust are established between the players and the bookie, and it is never bad for the bookies to know the places their customers frequent in the event that someone gets behind on their payments.
Betting sites there are many on the market, bookies people can trust there are just a few. For this reason, it is that the bookies that want to be successful must come out of their offices to be the face of their business and establish good relationships with their customers.