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A.I. in the betting industry.


One of the most discussed topics in recent times is about artificial intelligence and its possible implications for all industries and for humanity in general. One of the main debates about artificial intelligence is about the possibility that it ends up replacing a large part of the workforce, some experts say that up to 60% of the work done by humans today will be carried out by a machine in the next 30 years.

But we will not go into such a controversial issue as the replacement of the human workforce by machines, what interests us is to analyze how artificial intelligence can affect the betting industry and the way in which bookies handle their betting business.

In the last 20 years, the betting industry has been characterized by rapidly adopting emerging trends and technologies, which have allowed it to be at the forefront and offer gamblers first-class online gaming experiences. Artificial intelligence is already in the experimentation and implementation phase by some of the biggest brands in the industry, some of the possible uses that this technology will have are:

Odds creation

In regards to speed and ability to interpret large amounts of data, a human cannot compete with a machine. With a large amount of data processed by artificial intelligence, experts can count on better information to generate more realistic and accurate odds. This will have huge implication for example for live betting, where artificial intelligence can interpreter everything that happens during the development of the game and update the odds more accurate and fast.

Identification of gamblers' patterns

Currently, the bookies that have a good Pay Per Head partner know that in order to perform an analysis of the patterns and habits of their customers, they must access the reporting tool and generate a report that contains all the information of the movements of each player, to then interpret it. In a few years, this will be a thing of the past and artificial intelligence will be responsible for analyzing and interpreting the behavior of players in real time so that the bookie will no longer have to spend several hours interpreting reports. This will allow bookies to create a better betting experience for the players based on their betting habits and also it would help bookies to spot players that have gambling problems.

These are just some of the possible applications of artificial intelligence in the betting industry. The bookies that have a good Pay Per Head partner will soon be able to count on tools of this type in their sportsbook software, because as we mentioned there are already several companies experimenting and implementing this technology to facilitate the life of bookies.

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