by Bryan B.S.
29 Nov 17
Christmas is around the corner and you can feel the vibes in the air, people getting ready for shopping sprees, dinners and gift wrapping. This is one of the best times of the year for any business and it can be a great season for bookies too; they just need to make the right choices.
As you know, on holiday season people's moods change, they are more willing to take risks. The year is coming to an end and they probably didn't achieve all their new year resolutions, so they want to end the year with a little excitement and feel alive. Bookies can take advantage of this mood, creating betting opportunities for noob players and one-timers.
You may be thinking that the Thanksgiving NFL action could be the best betting opportunity you can feature on your betting site, but these games only appeal to seasoned players, if you want to really cash out from the holidays, you need to look for creative and exotic betting propositions. For example, some betting sites are already featuring odds about what is going to be the number one single on Christmas, or what toy is going to be the best selling.
These kinds of exotic proposition bets are the ones that attract noobs and first-time bettors, since the bet is easy to understand, and they do not need a deep knowledge in betting to wager. Giving this scenario you have to be careful to feature all the information in a common language, do not use gambling related argots.
Another thing you need to keep in mind is to market these gambling options emphasizing the possible profit for the players; they need to feel that is easy to earn a big profit with small effortless betting.
There is a lot of money running on the streets worldwide during Holiday season, you just need to be clever to get your cut, if you are partnered with a reliable pay per head provider you have access to several proposition bets to feature on your betting site.