by Bryan B.S.
08 Jan 18
Today's business world is competitive and ruthless and acquiring clients no matter the industry is more difficult each day. People are overwhelmed with thousands of ads and commercial information, gaining their attention to try to buy a product is quite complex. This also applies to the gambling industry where all the bookies compete head to head to acquire new players.
Many believed that the best way to get people's attention is to use social media advertising, thus, people spend more than 2 hours on social media each day according to Socialmediatoday.com, but the problem with this type of advertising is that even though it has lots of potentials, people tend to make poor use of the platforms, here are some of the most common mistakes:
Don't have a Segment Target
The most common mistake is that if you send your ad to as many people as you can, you will have more probabilities to reach someone's interest in your information. In most cases when people create an ad on social media they don't spend enough time thinking in the right keywords to segment their target in order to reach the right audience.
For example, people interested in NFL wagering may not be interested in Hockey wagers, you need to have a clear idea of what kind of players you want for your betting site and understand their language and behavior, that way you can build a marketing campaign that speaks directly to them. This will help you have a more cost efficient marketing.
Digital Marketing is Easy
There is a common belief that doing digital marketing is easy and that even a 10-year-old can run a campaign on a social media platform. Even when the advertising platforms are easy to use, there is lots of work to be done to perform a successful digital marketing campaign; you need graphic designers, community managers, creative consultants and marketing experts. Which means that you need to spear some budget to hire extra help if you really want to run a successful digital marketing camping.
Digital marketing is a great tool for bookies, but it has to be used properly to achieve results.