by Bryan B.S.
22 Nov 17
If you are a bookie, you should understand that gambling is more than a form of entertainment, the physiologic and physical effects that wagering produces on people are stronger than riding a roller coaster or driving a sports car full throttle.
To take advantage of these effects, you should apply the entertaining theory to your bookie business, this theory says that every task customers perform in order to do business with must be an easy and thrilling process.
Imagine a player that wants to place a bet for the Super Bowl, he spends weeks building a betting strategy and gathering information about both teams to make the right choice. He goes to your betting site to fund an account and place the bet, but your betting site hasn't been updated in the last year and the process to fund an account takes more than a few clicks. This annoying process kills the player's mood, and he either looks for other betting site to gamble or if he is patient enough to finish the process he probably won't bet as much money as he planned to do at the beginning.
Seasoned Pay Per Head providers have understood the importance of the entertaining theory and they built all their services around this principle, for example, they put together a multi-disciplinary team of web developers, graphic designers and internet engineers to help bookies build a professional, high-end betting site that matches the quality of the largest brands in the gambling industry.
The betting site built by the staff of the pay per head providers incorporates the entertaining theory, allowing players to fund an account with just a few clicks; everything within the website will be easy to use for anyone and it is meant to engage the player to bet more and more. That's why they offer you a wide range of casino games to feature in your betting site to complement your bookie services.
Applying the entertaining theory to your bookie business can allow you to increase the profit and have a loyal player base.