by Bryan B.S.
01 Mar 18
It's amazing how technology is changing everything around us, people now days have more options to do, see and consume products, services, and content. It seems that in no time the days where a bunch of friends gathers after work around a TV to watch Monday Football will be a thing of the past. Thanks to online platforms like YouTube, fans now have access to an endless stream of content besides the game itself, like postgame highlights, locker room interviews and more.
A survey by Google shows three key facts:
57% of people say they watch related video content before sports events.
47% watch sports videos on YouTube while watching live sports on TV.
60% say that YouTube is one of the first places they go after major sports events.
These discoveries open a wide range of opportunities for bookies; here are some recommendations on how to capitalize this trend:
Create a YouTube Channel
It’s the obvious thing to do; you need to be where your potential players are. If there are some people tuning YouTube to get information about sports, then you can be that source of information. Start with the resources you have on hand like your smartphone or your computer's webcam to record yourself and create some content where you comment about upcoming games, games highlights, injuries and transfer news, etc. And don’t forget to mention the betting opportunities on your betting site.
Promote Live Betting
If people like to use a device (smartphone, tablet or laptop) while their watch live sports events, the best you can do its hook them with live betting options. Use your brand new YouTube channel to talk about how live betting can add more spice to any sports event and how bettors they can profit for watching sports.
There are about 8.5 million sports-related videos on YouTube and this content has attracted 280 million views, so there is room for you to enter the game, you just need to find your niche. If you don’t know where to start with online video you can always hire some staff to help you, the important thing is that you take advantage of the trend.